Numbers up across board for All-Star events
TV, web traffic see significant increases in addition to sold-out contests
KANSAS CITY -- Positive results keep rolling in for Kansas City's first All-Star Game in 40 seasons as the Royals continue to soak in the success of the venture.
"We're coming down off a pretty big high. It was truly amazing," said Kevin Uhlich, the Royals' senior vice president-business operations.
All three stadium events, the SiriusXM All-Star Futures Game plus the celebrity softball game, the State Farm Home Run Derby and the All-Star Game were sellouts.
Other highlights reported on Friday by Major League Baseball:
MLB.com had 124.5 million page views and MLB.com At Bat was accessed 2.6 million times on All-Star Monday and Tuesday, each up over 25 percent from last year and the most ever for those two days.
There were 27 million total TV viewers, up seven percent over last year and matching the biggest increase in total viewership for an All-Star Game since 1998. (Persons age 2 or over watching all or part of the game.)
Total Twitter and Facebook comments on the game and the Home Run Derby soared 199 percent -- to 1,611,940 over last year's 538,578. (The MLB Fan Cave, re-created in Kauffman Stadium, generated the tweet with the most re-tweets, 6,053.)
Sales of All-Star merchandise jumped 19.1 percent at the ballpark and the FanFest.
The game was viewed in 220 countries in 15 languages. (With the Blue Jays' Jose Bautista in the final round, Rogers SportsNet in Canada had its biggest Home Run Derby audience, up by 23 percent.)
All-Star charitable activity reached a new high with 26 initiatives that benefited 24 national and local charitable organizations, including Habitat for Humanity, Boys & Girls Clubs of America, Negro Leagues Baseball Museum and Make-A-Wish.
The Charity 5K and Fun Run raised more than $200,000, a record, for Stand Up To Cancer, Prostate Cancer Foundation and Greater Kansas City Affiliate of Susan G. Komen for the Cure.
MLB Network's coverage on Monday and Tuesday had an average increase in homes of 27 percent and an average growth of nine percent in total viewers.
Home Run Derby had an average minute audience increase of 87 percent on WatchESPN and ESPN3 across numerous non-television platforms.
Dick Kaegel is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.